The Science of Persuasion

Do you ever wonder what accounts for the power of persuasion? Have you watched a charismatic salesman, persuasive leader, or articulate colleague naturally convince others to jump on board a new idea, sway the opposition of their initial convictions, captivate an audience and motivate a team?


Well science has unlocked the secrets of persuasion and it turns out that such principles can be taught to those of us who were not born with the ability to charm and convince.


• Discover the 6 scientific principles of persuasion
• Learn how to apply these principles in and out of the office
• Explore how small changes can persuade others to say yes to your requests